Xiaomi Leads Sensible TV Market in India for Q3 2022: Counterpoint

India’s sensible TV market recorded a 38 p.c year-on-year development in shipments through the July-September quarter, primarily pushed by festive season provides, a number of new launches, low cost occasions, and promotions, stated a Counterpoint Analysis report.

Based on the report, world manufacturers led India’s sensible TV section with a 40 p.c share, adopted by Chinese language manufacturers with a 38 p.c share. Whereas the Indian manufacturers confirmed the quickest development, doubling their share to 22 p.c of the full sensible TV shipments.

“The share of smaller dimension TV is rising, with 32-inch to 42-inch shows making up roughly half of the full shipments through the quarter. Though LED shows stay the popular selection, superior know-how shows equivalent to OLED and QLED are gaining floor,” the report stated.

Now extra fashions are being launched with QLED shows. In addition to, Dolby Audio and higher audio system are different options which might be more and more being offered by manufacturers, it added.

“Sensible TV penetration of general shipments reached its highest-ever share of 93 p.c through the quarter,” stated the report, including, this penetration is anticipated to go up additional because of extra launches within the sub-Rs. 20,000 worth vary.

Through the quarter, the contribution from the web channels within the whole shipments elevated to 35 p.c as all main e-commerce platforms supplied numerous promotions and reductions, together with unique launches, through the current festive season gross sales.

Xiaomi (which incorporates Redmi’s share) continued to guide the sensible TV market within the third quarter of 2022 with an 11 p.c market share, adopted by Samsung with 10 p.c share and LG with 9 p.c.

Through the quarter, OnePlus grew 89 p.c YoY, cornering an 8.5 p.c share in sensible TV shipments.

Whereas the homegrown model VU share was greater than doubled within the third quarter of 2022, the report added.

Based on the report, many new Indian manufacturers are getting into the extremely aggressive sensible TV market.

“OnePlus, Vu and TCL had been the quickest rising manufacturers within the sensible TV section in Q3 2022,” stated Counterpoint Senior Analysis Analyst Anshika Jain.

As soon as once more, LG has secured the third spot because of the introduction of recent fashions, particularly within the Rs. 20,000- Rs. 30,000 worth vary. Different rising manufacturers within the high 10 included Realme and Haier, she added.