The European Union has dialed up scrutiny of Chinese language ecommerce market Temu, asking for extra details about its compliance with a number of provisions of the bloc’s on-line governance framework, the Digital Providers Act (DSA), together with in relation to the way it prevents the sale of unlawful items on its platform.
Again in Could scores of client safety teams filed coordinated complaints in opposition to Temu, placing stress on the European Fee to probe a raft of considerations, together with in areas like dealer traceability and manipulative design.
The DSA places a authorized requirement on bigger platforms to evaluate a wide range of systemic dangers their providers may pose to EU customers, in areas resembling minor safety and public well being, and to take proactive steps to mitigate potential harms.
Moreover, the regulation applies transparency necessities that demand that platforms present particulars of the logic of algorithmic techniques which can be used to suggest content material to customers.
Penalties for non-compliance with the DSA could be stiff, reaching as much as 6% of worldwide annual turnover.
In a press release put out on Friday, the Fee mentioned it’s requested Temu for additional data about threat mitigations across the sale of unlawful merchandise. It’s additionally after specifics (“detailed info and inner paperwork”) on how the platform identifies merchants who’re promoting unlawful stuff, and on mitigation measures it makes use of to make sure that downside sellers can’t simply discover their manner again and resume promoting unlawful wares.
Moreover, the EU is quizzing Temu on its method to client safety dangers, public well being dangers, and dangers to customers’ wellbeing. And the bloc desires extra details about Temu’s recommender techniques, in addition to its method to the safety of person information.
The ecommerce platform has been given till October 21 to supply the requested data.
If the EU is sad with Temu’s responses it may come again with much more information requests. Or else it could transfer to open a proper investigation continuing if it suspects the ecommerce platform of non-compliance.
An earlier Fee request for info (RFI) again in June — which was despatched to each Temu and one other ultra-low-cost ecommerce platform, Shein — comprised a equally expansive grab-bag of asks. Then the EU sought data on their “Discover and Motion” mechanisms (i.e. how they let customers report issues/unlawful merchandise); interface design; the safety of minors; the transparency of recommender techniques; dealer traceability; and “compliance by design.”
The Fee’s scrutiny has but to show into a proper investigation of both ecommerce platform. Nonetheless, in Temu’s case, it’s solely been topic to centralized oversight by the Fee since Could, when it was designated as a so-called very giant on-line platform (VLOP).
The designation gave Temu till the tip of September to align with the DSA’s additional layer of threat mitigation and algorithmic accountability guidelines for bigger platforms. So the EU appears to be transferring quick, seemingly in response to public stress from client safety teams elevating considerations and demanding motion.
In an announcement on Friday, the European Client Organisation (aka BEUC) welcomed the event.
“It’s excellent news that the Fee has urgently requested extra info from Temu to find out whether or not it complies with a number of obligations underneath the DSA. This can be a follow-up to our complaints from Could the place we raised many problematic points on Temu, together with poor transparency about who sellers on the platform are and the shortage of transparency on how its recommender techniques work,” wrote the BEUC’s digital coverage officer, Fernando Hortal Foronda.
“We consider Temu is failing shoppers and is more likely to be breaking the legislation. Numerous member exams carried out over the previous yr about harmful and unlawful merchandise level to a systemic downside that Temu is presently failing to deal with correctly. We count on pressing adjustments from Temu now and hope that is the start of the tip of shoppers being uncovered to dangerous practices on Temu.”
Temu has been contacted for a response to the most recent Fee RFI.