Amazon is launching its personal Shark Tank the place winners get to be Amazon sellers

Amazon Prime has launched a trailer for its spin on the Shark Tank idea: Buy It Now, a JB Smoove-hosted present the place folks put their product concepts earlier than a panel of buyers. The twist is that they’ll even be judged by “The 100,” which Amazon says is an viewers of “potential prospects” (in any other case often known as “folks”), and if their merchandise are picked, Amazon will promote them in a particular part of the shop.

The corporate introduced the present earlier this 12 months however has now released a trailer displaying what it’ll appear like. Contestants pitch their concepts to the viewers. If the group votes for them, then the panelists decide which of them will present up on Amazon’s Purchase It Now Retailer: a brand new storefront launching alongside the present that viewers can attain utilizing a QR code that reveals up throughout episodes. One presenter per episode will get a $20,000 prize, too.

Aside from Smoove — who chances are you’ll bear in mind from Curb Your Enthusiasm and Harley — the present will characteristic “a star-studded rotating panel of movie star panelists,” together with Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It’ll additionally embody three Amazon executives, and Ring founder and present CEO of Door.com (previously Latch) Jamie Siminoff will function the “resident decide and entrepreneurial panelist.”

Oh, and people panelists shall be promoting their very own merchandise on that Purchase It Now Retailer. So, when you’re in search of a few of Paltrow’s questionable Goop remedies, you understand the place to seek out them — or, at the very least, the place to scan the QR code to seek out them when you subscribe to Prime Video.

Is that this present a shrewd play to get you to purchase extra stuff on Amazon? Completely. On the plus aspect, at the very least the merchandise could have intelligible names and also you’ll know the place they got here from.

Purchase It Now’s first three episodes premiere on Amazon Prime on October thirtieth and can run for 13 episodes till January eighth, 2025. A weekly behind-the-scenes companion podcast, referred to as That is Small Enterprise: Behind the Purchase, begins the subsequent day.