How unboxing sneakers obtained this creator to the PGA

I met sneaker influencer and creator Jacques Slade at a celebration to rejoice The Verge’s tenth birthday. Instantly, I used to be struck by his radiant pleasure. He had an enormous smile on his face as he advised me I might completely rock a pair of cool sneakers as an alternative of the secondhand gown footwear I used to be sporting. And though I by no means obtained the kicks he really useful, I used to be decided to hit him up when the chance to collaborate by way of my Full Body: Creators collection arose.

Jacques has been making sneaker-centric YouTube and social content material for over 10 years. From unboxings and interviews with athletes to giving clues on Jeopardy!, there merely isn’t part of on-line sneaker tradition that he hasn’t touched. However just lately, he has begun pursuing a brand new viewers.

What began as a internet hosting job for online PGA video content has become Jacques leveraging his data of sneakers and popular culture to create content material concerning the sport for his private channels as nicely. As a longtime golfer, this has given him the chance to develop his viewers and spend extra time on the course quite than in his studio. Tune in to the video above, the place I spend a day with Jacques — and his in depth shoe assortment — to determine how he obtained to the place he’s right now.